This page is the consolidated legal picture for the DomiDo platform — the regulatory and contractual rules that apply across the whole operation. Avvyland Limited is a United Kingdom company incorporated in England and Wales, and the platform sells universal interlocking outdoor blocks and fasteners directly to consumers in a direct-seller posture; the designer marketplace, when it launches, adds a layered set of obligations covered separately under marketplace compliance. The page below covers consumer protection under the Consumer Rights Act 2015, the distance-selling and information regime, the returns policy and reversed burden of proof in the post-sale window, advertising and unfair-trading rules, pricing law, product liability under strict-liability statute, electronic-commerce information duties, payment-regulation posture, the corporate framework under the Companies Act 2006, dispute resolution and Online Safety Act duties, the broader regimes that always apply to a consumer-facing United Kingdom business, the documented legal pages published at launch, and the audit log that ties the regulatory events together. The page is intended to be readable as a single legal briefing rather than as a list of statutes, and it points across to the more specialised pages where a regime is owned in detail.
The Consumer Rights Act 2015 is the primary legislation governing consumer transactions in England, Wales, and Scotland; it consolidates the Sale of Goods Act 1979, the Supply of Goods and Services Act 1982, and the Unfair Terms in Consumer Contracts Regulations 1999 into a single framework, and the platform complies with all three of its pillars — goods, digital content, and services.
Under Part 1 Chapter 2 the interlocking blocks are goods under section 2, and every supply must meet the satisfactory-quality test (section 9), the fitness-for-particular-purpose test (section 10), the as-described test (section 11), and the match-a-model-seen test (section 12), with the right to supply under section 17. Satisfactory quality includes fitness for all common purposes, appearance and finish, freedom from minor defects, safety, and durability — directly relevant to outdoor use under ultraviolet exposure, rain, frost cycles, and wind loading. The remedies hierarchy is structured: within thirty days of delivery the consumer has a short-term right to reject for a full refund (the consumer returns the goods at the seller's expense); between thirty days and six months the consumer has the right to repair or replacement with one opportunity for the trader, and if that fails, the consumer has the final right to reject or a price reduction; between six months and six years the consumer has a right to repair, replacement, or price reduction, with the burden shifting to the consumer to prove that the fault existed at delivery. The thirty-day right-to-reject cannot be contracted out of.
Under Part 1 Chapter 3 the Artificial Intelligence-generated three-dimensional models, design files, rendered images, and design credits sold on the platform are digital content under section 33, and the same satisfactory-quality, fitness-for-purpose, as-described, and not-damage-to-device tests apply under sections 34 to 39. There is no right to reject digital content — only the right to repair or replacement under section 43 and the right to price reduction under section 44 if repair or replacement is impossible or fails. The platform's terms make clear that Artificial Intelligence-generated designs are suggestions and that structural engineering review may be required for any load-bearing application.
Under Part 1 Chapter 4 the platform itself, the Artificial Intelligence design assistance, the subscription service, and the assembly guidance are services under the Act. The platform performs services with reasonable care and skill (section 49), at a reasonable price (section 51) where none is agreed in advance, and within a reasonable time (section 52). The remedy for failure is repeat performance under section 54 or, where that is impossible, a price reduction under section 56.
The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 implement the European Union Consumer Rights Directive, and every sale on the platform is a distance contract. Before the consumer is bound, the platform provides the main characteristics of the goods or digital content or services, the identity and contact details of the trader, the total price inclusive of taxes, the delivery charges, the arrangements for payment and delivery, the existence of the right to cancel, the cancellation procedure and the model cancellation form, the cost of returning goods if the consumer exercises the right to cancel, a reminder that goods must conform to the contract, the duration of the contract and the minimum duration of any subscription, and any digital-content functionality and compatibility. Failure to communicate the cancellation right extends the cancellation period by up to twelve months, and failure to state delivery charges before the order means the consumer does not pay them.
The fourteen-day cancellation period for goods runs from the day after the consumer receives the goods (or, for multi-delivery orders, the day after the last item arrives), and the consumer can cancel without giving a reason. The platform refunds all payments (including standard outbound delivery) within fourteen days of receiving the goods or proof of return, may withhold the refund until the goods are received back, and may pass the cost of returning the goods to the consumer only where that was clearly stated pre-contract. For digital content, the right to cancel is lost once the consumer begins downloading or streaming — but only if the consumer gave prior express consent to begin performance and acknowledged that they would lose the right to cancel; at checkout for any digital-content purchase the consumer ticks a clear consent box and receives a confirmation of the acknowledgement. For services and subscriptions, the cancellation period is fourteen days from the day after the contract is made, and if the consumer has agreed for the service to begin within the cancellation period and then cancels, they pay a proportionate amount for the service provided. The Schedule 3 model cancellation form is provided as a downloadable Portable Document Format and as an integrated form on the platform.
The platform's returns policy meets the statutory minimums and is clearly accessible. It accommodates the fourteen-day cancellation right for distance sales, the thirty-day short-term right to reject faulty goods, the six-month repair-or-replacement window with the reversed burden of proof, and the six-year limit for claims (five years in Scotland). Many United Kingdom retailers offer thirty-day no-questions returns to remain competitive, and the platform follows that practice. Where the consumer returns goods after assembling and disassembling them, the platform may make a deduction for diminished value under the consumer's "duty of care" — reasonable inspection is permitted, but consequential damage is not — and the deduction is fair and itemised on the refund.
The Consumer Protection from Unfair Trading Regulations 2008 prohibit misleading actions, misleading omissions, aggressive practices, and a list of thirty-one always-unfair practices. The platform's marketing does not show Artificial Intelligence-generated images of products in unavailable colours or configurations, and product information discloses the foundation requirement for a wall design and the ultraviolet stability of the material. High-pressure countdown timers and false scarcity claims do not appear, reviews are from genuine purchasers, and the platform takes reasonable steps to detect and remove fraudulent reviews.
The Digital Markets, Competition and Consumers Act 2024 has been in force since 6 April 2025. Drip pricing is prohibited: the total price (including all mandatory charges) appears from the first point at which a price is displayed. Fake reviews are banned, and the platform monitors and removes any that are commissioned, published in bad faith, or persist after the trader becomes aware. The Competition and Markets Authority can impose direct fines of up to ten per cent of global annual turnover.
The Price Marking Order 2004 requires consumer prices inclusive of Value-Added Tax. Reference pricing (such as "was £X, now £Y") must be genuine — the previous price must have been offered for a reasonable period, with the Chartered Trading Standards Institute recommending at least twenty-eight consecutive days in the preceding six months. Subscription introductory pricing clearly states the full price after the introductory period. Business-to-consumer prices include Value-Added Tax, while business-to-business prices may be shown exclusive but must state the inclusive total before order confirmation.
The Consumer Protection Act 1987 imposes strict liability for defective products on the producer — and, under certain circumstances, on the importer or own-brander. The platform's product-safety file, the risk assessment, the recall plan, and the product-liability insurance described on the product-safety page address this regime, and the limitation period is ten years from supply.
The Electronic Commerce (EC Directive) Regulations 2002 require that the platform identifies itself clearly, provides contact details, identifies any trade register and the registration number, identifies any supervisory authority where the activity is subject to one, identifies the Value-Added-Tax registration number where applicable, gives a clear technical-steps description of the order process, identifies the languages in which the contract is offered, and confirms receipt of any order without undue delay. The platform meets all of these. The "country of origin" principle within the European Economic Area does not now apply directly to the United Kingdom-established platform after Brexit; the platform is subject to United Kingdom rules and, when it sells into the European Union, to the destination Member State rules.
The platform processes payments through Stripe, and card-data flows are handled exclusively by Stripe Checkout so that the platform never sees raw card data. The platform qualifies as a Self-Assessment Questionnaire A merchant under the Payment Card Industry Data Security Standard — the simplest level — and the annual self-assessment runs with an Attestation of Compliance filed. Strong Customer Authentication under the Payment Services Directive (PSD2) is handled by Stripe with three-dimensional Secure flows where required, and the platform is not subject to Financial Conduct Authority authorisation as a payment institution because Stripe provides the regulated service.
The Artificial Intelligence-credit purchase model uses Stripe SetupIntent at the early launch (the card is verified, funds not captured) and Stripe PaymentIntent at the manufacturing phase (funds are captured). The Financial Conduct Authority perimeter for prepaid services and electronic money is analysed for the credit model; the working position is that single-purpose vouchers under the Payment Services Regulations and the Electronic Money Regulations 2011 do not engage the perimeter, but the position is confirmed with regulatory counsel before launch.
Avvyland Limited is incorporated under the Companies Act 2006. The directors carry the duties under sections 171 to 177: to act within powers, to promote the success of the company, to exercise independent judgement, to exercise reasonable care, skill, and diligence, to avoid conflicts of interest, to refuse to accept benefits from third parties, and to declare interests in proposed or existing transactions. Directors and Officers liability insurance is bound at the early launch. The Companies Act 2006 governs share issuances, dividends (section 830 — only out of distributable profits), and accounts and reporting; the accounts threshold tests (turnover, balance sheet, employee count) determine the filing regime, and at launch the company sits in the small-company regime with the corresponding lighter filing. The Economic Crime and Corporate Transparency Act 2023 introduces an "identity verification" regime for directors and persons with significant control; the platform's identity verification runs through the prescribed verification routes — Companies House direct or an Authorised Corporate Service Provider — and the accounts reform watchlist tracks the timeline for the new accounts-filing regime. The Modern Slavery Act 2015 section 54 transparency-statement obligation engages at £36 million global turnover and is not engaged at any foreseeable scale.
Consumer disputes are first handled through the platform's customer-support channels, and where a dispute remains unresolved the consumer has access to alternative dispute resolution; the platform points to an approved alternative-dispute-resolution provider in the terms. For European Union consumer disputes the Online Dispute Resolution platform under Regulation (European Union) 524/2013 is no longer required for non-European-Union-established traders, but a clear United Kingdom alternative is provided. For business disputes — with suppliers, with third-party logistics, with the moulder — the contracts contain governing-law and jurisdiction clauses pointing to England and Wales, and mediation or arbitration may run before litigation for material disputes.
The Online Safety Act 2023 imposes duties on user-to-user services for illegal content and content harmful to children. The platform's gallery is a user-to-user service under the Act and runs the required risk assessment, the content-moderation system (with the moderation rejection screen, the appeal path, and the audit log), and the transparency reporting; communications with Ofcom run as required.
The Equality Act 2010 prohibits discrimination, harassment, and victimisation, and the Web Content Accessibility Guidelines 2.1 Level AA implementation supports the platform's compliance with the equivalent of the public sector accessibility regulations; the platform itself is private but applies the same standard. The Bribery Act 2010 prohibits the offering, giving, receiving, or soliciting of bribes, and the platform's anti-bribery policy, training, and gifts-and-hospitality controls run from the early launch. The Proceeds of Crime Act 2002 and the Terrorism Act 2000 impose reporting obligations for suspected money laundering and terrorist financing. The Money Laundering Regulations 2017 high-value-dealer threshold (cash transactions of ten thousand euros or more) is not engaged because the platform does not accept cash, and the marketplace phase brings additional Know Your Customer obligations through Stripe Connect.
The platform publishes a documented set of legal pages at launch: the Terms of Service, the Privacy Policy, the Cookies Policy, the Returns and Refunds Policy, the Acceptable Use Policy for the gallery, the Designer Agreement template (marketplace phase), the Subscription Terms, and the Modern Slavery statement (when applicable). Each is reviewed by counsel before publication and re-reviewed at least annually.
The legal-and-compliance audit log records every legally significant event: terms acceptance with version, privacy-policy version display, cookie consent grants and withdrawals, returns and refunds processing with reasons, complaint receipts and resolutions, alternative dispute resolution submissions, Online Safety Act content moderation actions, Companies House filings, board minutes, director declarations under section 177, and insurance binding and renewal.